Thursday, February 3, 2011

Honda looks to its past to develop heritage clothing line - Los Angeles Times

Honda looks to its past to develop heritage clothing line - Los Angeles Times

Honda looks to its past to develop heritage clothing line - Los Angeles Times

Posted: 03 Feb 2011 09:51 AM PST

HondaHeritageteeThere's something about the lines and colors of cars and motorcycles from the '70s. They just seem more cool than a lot of the vehicles made today. Capturing that cool factor is the new Honda Heritage Clothing Collection, launching Thursday on LockerLoop.com.

"A fresh perspective on old Honda favorites," according to Honda spokesperson Angie Nucci. The line, which includes T-shirts, sweat shirts, tote bags and jackets, is priced between $32 and $100 and is available in styles for men and women.

Designed and manufactured in Southern California, and made mostly from cotton, the line was inspired by Honda's archives. Specifically, it was inspired by vintage brochures and advertising for cars, such as the Civic, as well as for scooters and dirt bikes.

"We wanted to make something for the modern-day generation of kids on their Hondas who want to wear something that's more throwback," said Jon Alain Guzik, founder of Hubris Factory, which created the line. 

-- Susan Carpenter

Photo: Honda Civic Tee from Honda Heritage Clothing Collection. Credit: American Honda Motor Co.


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